The Soulgery Way

A human path to inspiring and effective leadership—for life.

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Become a more complete and more human leader

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A more complete and more human leader brings together qualities that do not always come naturally in one person. They inspire others through purpose and connection, bring out the best in people, and ensure execution excellence through focus and discipline. They lead themselves first, drawing on deeply human foundations that shape how they think, relate, and act.

The Soulgery Way helps you develop this rare blend through four leadership choices:

  • Leading with Meaning
  • Driving for Lasting Impact
  • Pursuing Performance Excellence
  • Harnessing Adversity

Over six weeks, you will engage in guided instruction, structured reflection, peer dialogue, and real-life practice. Conversations with Ahmet Bozer bring the ideas to life through leadership experiences gathered over more than three decades across continents and cultures. You will leave with a practical framework you can continue applying as you grow throughout your life.

About Ahmet Bozer

Ahmet Bozer is a globally recognized leadership thought leader and former President of Coca-Cola International, where he led operations across more than 200 countries and oversaw approximately $80 billion in retail revenues. Drawing on more than three decades of global business leadership experience, Ahmet is now dedicated to supporting individuals in their personal and professional growth journey. In 2025, he published Soulgery, a book that introduces his practical framework for harnessing life experiences to build purpose, resilience, and meaningful progress.

Before retiring from The Coca-Cola Company, Ahmet held a series of senior leadership roles across key international markets, including India, Russia, Türkiye, the Middle East, Africa, and Central Asia. He has also served on several international business councils and corporate boards and currently advises organizations including Swire Coca-Cola and Georgia State University’s J. Mack Robinson College of Business. Originally from İstanbul, Türkiye, Ahmet holds degrees from Middle East Technical University and Georgia State University, where he pursued graduate studies after moving to the United States in 1981.

Program Details

Even after finishing, certain themes keep resurfacing. The book approaches growth as a continuous process rather than a quick fix. Stories add warmth and realism to the message. It manages to be insightful without feeling heavy. That combination isn’t easy to find. Overall, it feels like something that will stay relevant over time. –Soulgery Reader

How to Register

Registration for The Soulgery Way is open from August 17 to October 1, 2026.

Step 1

Register & Pay

Complete a short registration form with your contact information and proceed to secure checkout, handled through Stripe. Your place is confirmed once payment is processed.

If you experience any difficulties completing the registration form, email us at soulgery@culturalvistas.org.

Step 2

Get Ready for the Course

After payment, you’ll receive a confirmation email and further onboarding information. We will ask you to review pre-course materials and complete a brief onboarding form to better understand your goals and help you make the most of your time in the program.

Step 3

Get Access

The week of October 8, you’ll receive access to the program platform, where you’ll complete a short orientation and find everything you need before the first module begins on October 15.

Key Dates

  • Registration open: August 17 – October 1, 2026
  • Payment deadline: October 2, 2026
  • Enrollment & onboarding: October 8–14, 2026
  • Program dates: October 15 – December 6, 2026
  • Live sessions: Thursdays, 10:00 AM ET (weekly)

Reserve your spot now

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It’s hard to put into words how motivating this is. I feel encouraged without feeling pressured. Some chapters really hit me in unexpected ways, especially those about relationships and purpose. I keep thinking about the lessons long after reading. –Soulgery Reader

About Soulgery

Soulgery is a personal growth framework that turns lived experiences into catalysts for continuous growth. It introduces a structured and practical approach to unlocking ever more of one’s potential. What sets it apart is its rare blend of breadth and depth: on one hand, it spans a wide range of experiences — from growing through adversity and excelling in daily performance to cultivating meaning, opening one’s heart to love, and gaining wisdom; on the other, it takes you deep into your sense of self, revealing how it shapes every facet of your journey.

This way of thinking became a book. Soulgery, by Ahmet Bozer, was released in October 2025. Ahmet’s global leadership career, combined with his personal journey, uniquely shapes the model it presents. Having lived and worked extensively in both Türkiye and the United States, Ahmet integrates the best of collectivist and individualist cultures into his approach, offering a perspective that resonates across backgrounds.

The Soulgery Way is the next step: a guided course that takes the framework off the page and into practice.

Discover how an international student exchange program can connect you with others, increase global skills, and drive positive change in the world.

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